Europe Inbound Mission to Colorado & New Mexico

Europe Inbound Trade Mission to Colorado & New Mexico

Are you looking to expand your presence or uncover new opportunities in Europe’s consumer packaged food market? This inbound mission brings a select group of 5-7 key European buyers directly to you. You don’t have to fly overseas to access international growth!

Join us for a curated opportunity to showcase your Colorado and New Mexico made products to an audience of European companies actively seeking new U.S. partners. The mission includes personalized one-on-one meetings, exclusive site visits, and immersive experiences in the food and beverage scenes of Colorado and New Mexico.

With an increasing demand across Europe for premium, clean-label, and innovative products, Colorado and New Mexico brands are well-positioned to stand out in a market that values quality, sustainability, and authenticity.

This is more than just a meet-and-greet, it’s a launchpad. Whether you’re export-ready or exploring international growth, this mission offers direct access to buyers, valuable market feedback, and the chance to grow your brand across the Atlantic.

We encourage early registration to secure your spot for this event! 

Benefits of Participation:

• Meet Qualified European Buyers: Engage in pre-arranged, one-on-one meetings with buyers and distributors from Europe actively seeking new U.S. products.
• Showcase Your Brand in Your Backyard: Eliminate the need for international travel, instead, let the European partners experience your products and story right here in Colorado and New Mexico.
• Build Trade Relationships: Go beyond introductions and develop lasting partnerships with industry professionals looking for reliable U.S. suppliers.
• Increase Export Readiness: Use this mission as an opportunity to test your products in a new market, understand trade logistics, and refine your international business pitch.
• Real-Time Market Feedback: Gain valuable insights directly from European buyers on pricing, packaging, product appeal, and what makes a product competitive in their market.
• Regional Support: Access state resource and export programs to help you follow up, ship samples, and continue growing your EU strategy after the inbound mission.

Itinerary:

Oct 19- Buyers arrive

Oct 20-21 - Denver, Colorado Meetings, Visits

Oct 22 - Travel to Albuquerque, New Mexico

Oct 23-24 - Albuquerque, New Mexico Meetings, Visits

Oct. 25- Buyers depart

Colorado meetings for the Canadian market will be held at the same time and location - if you’re interested in participating in both, you can sign up for the additional market meetings here: 

 https://www.wusata.org/e/ZEIKWAX

Registration Opens: 06/10/2025

Suitable Products:

Shelf-stable food, Specialty food, Health focused / clean label food, Pantry staples

Registration Details:

Deadline: October 10, 2025

Participation Fee: $50

Passes Available: 20 per day