Western U.S.
Agricultural Trade Association Increasing International Growth of Western Agribusinesses by providing
Financial Support, Export Education, and Business Development Services.

Western U.S.
Agricultural Trade
Association

Address Update We've relocated! Our new address is: 4400 NE 77th Ave, Ste 275, Vancouver, WA 98662. Please update your records accordingly.

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

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Important 2025 FundMatch Program Policy Update Effective January 31, 2025, Airbnb accommodations will not be eligible for FundMatch reimbursement. Bookings made prior to this date will be honored.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

Address Update We've relocated! Our new address is: 4400 NE 77th Ave, Ste 275, Vancouver, WA 98662. Please update your records accordingly.

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Important 2025 FundMatch Program Policy Update Effective January 31, 2025, Airbnb accommodations will not be eligible for FundMatch reimbursement. Bookings made prior to this date will be honored.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

About

WUSATA is a nonprofit organization that works closely with the western state Departments of Agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Education

If you're just getting started, no worries! Our Export Education program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

All Events

Feb 18, 2026 Japan Trade Shows This seminar is designed for U.S.-based food and specialty agricultural companies evaluating or planning participation in FOODEX Japan, the country’s premier food and beverage trade exhibition. The session focuses on helping exporters understand whether FOODEX is the right fit for their products and, if so, how to approach the show strategically to maximize business outcomes. Speakers will walk participants through the full FOODEX lifecycle, from pre-show decision-making and preparation to on-site execution and post-show follow-up. Topics will include exhibitor expectations, buyer behavior at FOODEX, cultural considerations, and practical guidance on presenting products effectively to Japanese importers, distributors, and retailers.The webinar will also address operational considerations unique to exhibiting in Japan, including shipping samples for trade shows, documentation requirements, coordination with Japanese partners, and navigating food import inspections. A case example will illustrate how companies have successfully used FOODEX to establish commercial relationships and advance market entry. Participants will leave with a clearer understanding of how FOODEX fits into a broader Japan market strategy and what it takes to participate successfully.Detailed Webinar Overview:1. Welcome & Objectives Introduction to speakers and session purpose How this seminar differs from general trade show guidance2. FOODEX in Context: Why It Matters Overview of FOODEX Japan and its role in the Japanese food industry Who attends FOODEX and how buyers use the shows Determining whether FOODEX is the right platform for your product3. FOODEX Readiness & Planning Timeline Key decisions before committing to exhibit Recommended preparation timeline (3 months, 1 month, 1 week out) Coordinating booth design, samples, and marketing materials4. Presenting Products for the Japanese Buyer Packaging, sizing, and visual presentation expectations Labeling considerations for trade show samples Using translated materials effectively without over-investing5. Shipping Samples & Materials to FOODEX Shipping strategies for trade shows (courier, air freight, consolidated shipments) Timing shipments to align with FOODEX move-in schedules Common mistakes that cause delays or rejected shipments6. Regulatory & Customs Considerations for Trade Shows Required documentation for food samples entering Japan Overview of food inspection and compliance at trade shows Working with Japanese partners, agents, or customs brokers7. Case Example: Lessons from FOODEX Participation What worked, what didn’t, and what companies wish they knew earlier Translating FOODEX conversations into real business opportunities8. Wrap-Up & Key Takeaways Checklist for FOODEX preparation How to assess post-show next steps Where to find additional export support and guidance9. Q&A Interactive discussion with participantsLearning Outcomes:1. Evaluate FOODEX as a Market Entry ToolUnderstand FOODEX’s role in Japan’s food trade ecosystem and identify indicators that determine whether FOODEX is the right trade show for a given product.2. Plan Strategically for FOODEX ParticipationOutline a realistic FOODEX preparation timeline while understanding the critical pre-show decisions that directly impact exhibitor success.3. Align Product Presentation with Buyer ExpectationsRecognize Japanese buyer preferences for packaging, portioning, and presentation and understand how to adapt products for effective trade show evaluation.4. Manage Trade Show Logistics EffectivelyIdentify appropriate shipping methods for trade show samples and materials while understanding the documentation and timing requirements involved.5. Navigate Regulatory Requirements for Trade Show SamplesRecognize key Japanese import and inspection requirements for food samples and understand the role of local partners and service providers.6. Convert FOODEX Leads into Business OpportunitiesApply culturally appropriate follow-up strategies and understand how FOODEX participation fits into longer-term Japan market development**The meeting link will be sent to registered companies before the meeting via email**Presented by Bryant Christie Inc.

Riverside

Mar 04, 2026 Turn Visits into Deals: Hosting International Buyers in the U.S. This seminar is designed for Western U.S. exporters, particularly growers, packers, processors, and food marketers, who anticipate hosting or meeting international buyers in the United States. The session will provide a practical overview of what inbound buyers expect when visiting U.S. operations, including product quality, traceability, sustainability practices, and export readiness. Attendees will gain insights into preparing facilities, aligning offerings with buyer expectations, and managing logistics and documentation for effective buyer engagement. The presentation will also cover strategies for creating impactful buyer visits, including presentations, tours, and sampling. A featured case study will illustrate lessons learned from a successful U.S. exporter hosting inbound buyers. Participants will leave with actionable steps to ensure their operations are export-ready and positioned to maximize the impact of inbound buyer missions.Detailed Webinar Overview:1. Welcome & ObjectivesWelcome and objectives of the seminar Why hosting inbound buyers is a critical tool for export growth Key buyer expectations: quality, traceability, and responsible production 2. Understanding the International BuyerBuyer motivations: sourcing high-quality, safe, and sustainable products How market trends influence purchasing decisions (health, sustainability, certification requirements) Regional differences in buyer priorities (Europe, Asia, Latin America) 3. Preparing Your OperationsFacility readiness: cleanliness, organization, and tour logistics Product presentation: samples, specifications, and certifications Traceability and documentation: demonstrating quality and compliance 4. Regulatory & Market ConsiderationsU.S. export compliance essentials Labeling and packaging requirements for specific international marketsCertifications relevant to inbound buyers (e.g., USDA Organic, GlobalG.A.P., BRCGS) 5. Showcasing Your Competitive Advantage Telling your brand story: sustainability, origin, and quality Leveraging certifications and third-party verification to build trust Interactive buyer engagement techniques: tours, tastings, and demonstrations6. Spotlight: Lessons from Successful Inbound MissionsCase study of a U.S. exporter hosting buyers from multiple regions Best practices: scheduling, presentation, hospitality, and follow-up Common challenges and solutions to ensure buyer satisfaction 7. Practical Steps for Export ReadinessAligning internal teams and operations for buyer visits Document preparation and logistics coordination Follow-up strategies to convert buyer interest into sales 8. Q&AInteractive Q&A with seminar presenters Learning OutcomesUnderstand international buyer expectations for U.S. operations and product presentations. Identify operational and logistical requirements for hosting inbound buyers, including facility readiness, sampling, and traceability. Recognize the importance of certifications and documentation in building buyer confidence. Develop strategies to effectively communicate quality, sustainability, and origin stories during buyer visits. Apply best practices from case studies to plan and execute successful inbound buyer missions.Prepare teams and operations to maximize the impact of inbound buyer visits and facilitate ongoing business relationships.**The meeting link will be sent to registered companies before the meeting via email**Presented by Bryant Christie Inc.,

Riverside

Mar 11, 2026 Playwright Event 2026 91647 Test

Test

Mar 18, 2026 Gateway to Asia – Transhipments in Singapore and Hong Kong This seminar is designed for Western U.S. exporters who are looking to build a practical foundation in how transshipments work and why they play a critical role in accessing Asian and global markets. The presentation will walk through the basics of transshipment, Asia’s central position in global supply chains, and the shipping dynamics that make Singapore and Hong Kong two of the world’s most important logistics gateways. By grounding the discussion in shipping trends, trade flows, and geography, the session will help exporters better understand how goods move through these hubs and how transshipment decisions influence cost, speed, and market reach.The seminar will also touch on exporter-relevant risks and opportunities tied to transshipment strategies. Participants will learn how transshipment can affect reported trade data, what compliance and rules-of-origin issues to watch for, and how emerging policy and market trends may shape future routing decisions. A case study will translate these concepts into a real-world scenario, providing exporters with a better understanding on when and how to use Singapore or Hong Kong as part of a compliant, resilient, and competitive export strategy.Detailed Webinar Overview:1. Welcome & Objectives Introduction to session goals: understanding transshipments and how they influence tradeWhy Singapore and Hong Kong are key gateways to Asia and beyond2. The Basics of Transshipments What transshipment is and how it works Why companies use transshipment hubsRole in modern supply chains3. Asia’s Role in Global Supply Chains Asia’s importance in manufacturing and consumption Major East-West and intra-Asia trade flows Growing demand for flexible logistics4. Singapore as a Transshipment Gateway Shipping trends and data Strategic location along Strait of Malacca Key strengths and typical use cases5. Hong Kong as a Transshipment Gateway Shipping trends and data Role as a gateway to China Key strengths and typical use cases6. Risks, Compliance, and Emerging Trends Transshipment’s impact on reported trade data Transshipment compliance and rules of origin Trends and policy shaping the future of transshipment7. Case Study & Market Insights Real-world insights from working in Hong Kong and Singapore How transshipment impacts trade in and around these hubs Key Lessons learned for U.S. exporters8. Q&A Interactive discussion with participantsParticipants will be able to:1. Understand how transshipment through hubs like Singapore and Hong Kong enhances market access, flexibility, and connectivity for exporters into Asia.2. Differentiate the strategic roles of Singapore and Hong Kong as transshipment gateways.3. Recognize Asia’s role in global supply chains and how shifting trade flows influence export routing decisions.4. Identify key compliance considerations related to transshipment, including impacts on trade data, documentation, and rules of origin.5. Apply shipping trends and policy insights to make transshipment decisions.6. Leverage case study lessons to anticipate challenges and opportunities in the transshipment space.**The meeting link will be sent to registered companies before the meeting via email**Presented by Bryant Christie Inc.,

Riverside

Events Feb 18, 2026 Japan Trade Shows Mar 04, 2026 Turn Visits into Deals: Hosting International Buyers in the U.S. Mar 11, 2026 Playwright Event 2026 91647 Mar 18, 2026 Gateway to Asia – Transhipments in Singapore and Hong Kong

All Events

Participant Success

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Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

Our Participants

FundMatch

Global Connect