Western U.S. Agricultural Trade Association

Increasing International Growth of Western Agribusinesses by providing Financial Support, Export Readiness, and Business Development Services.

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

2026 FundMatch Applications are Live! The 2026 FundMatch application period opens—two months later than usual to implement key enhancements that will improve your application experience.

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

About

WUSATA is a nonprofit organization that works closely with the Western state departments of agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Education

If you're just getting started, no worries! Our Export Education program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

All Events

Aug 27, 2026 California FundMatch Consultations August 25–27, 2026 | Los Angeles • Imperial Valley • San DiegoThe Western U.S. Agricultural Trade Association (WUSATA) is bringing its popular FundMatch Roadshow back to California &mdash and this time, we're coming to you!Join us for an exclusive on-site 1:1 FundMatch consultation at your place of business, where WUSATA specialists will come directly to you to help you access 50% cost reimbursement (up to $750,000 per year) for international marketing activities &mdash including travel costs for international trade shows and trade missions, advertising, in-store demos, label and packaging modifications, and more.During this personalized visit, WUSATA specialists will walk you through the international marketing activities available to you and show you exactly how to use FundMatch to promote and grow your brand in global markets.Presented by WUSATA, in partnership with the California Department of Food and Agriculture (CDFA).Led by Senior Engagement Executive Hayden Romig and Lucas Farrar, Trade & Marketing Coordinator at CDFA, your on-site session includes:Hands-on assistance completing your FundMatch applicationA deep dive into FundMatch international marketing activities and how to leverage them to grow your brand outside the USA, including:Travel costs for international trade shows and trade missionsAdvertising and digital marketingIn-store demonstrationsLabel and packaging modificationsAnd moreA walk-through of how to use the FundMatch program and maximize your reimbursementsA personalized review of your marketing plans, product lineup, and international growth objectivesDon't have a WUSATA account? Sign up here to register &mdash Select Attending Webinar/Seminar for the Quick Basic Sign-Up!

California

Sep 05, 2026 Playwright Event 2026 70298 Test

Test

Sep 06, 2026 Playwright Event 2026 90567 Test

Test

Sep 06, 2026 Playwright Event 2026 69973 Test

Test

Events Aug 27, 2026 California FundMatch Consultations Sep 05, 2026 Playwright Event 2026 70298 Sep 06, 2026 Playwright Event 2026 90567 Sep 06, 2026 Playwright Event 2026 69973

All Events

Participant Success

View All

Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

Our Participants

FundMatch

Global Connect