Western U.S. Agricultural Trade Association

Increasing International Growth of Western Agribusinesses by providing Financial Support, Export Readiness, and Business Development Services.

2027 FundMatch Applications Open Soon! FundMatch 2027 applications open August 1, 2026! Apply early and secure your spot for 2027!

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

2027 FundMatch Applications Open Soon! FundMatch 2027 applications open August 1, 2026! Apply early and secure your spot for 2027!

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

About

WUSATA is a nonprofit organization that works closely with the Western state departments of agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Education

If you're just getting started, no worries! Our Export Education program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

All Events

Nov 18, 2026 Africa Series Part 3: Southern Africa Presented by Bryant Christie Inc.,This seminar closes the Africa series and is designed for Western U.S. exporters, particularly growers, packers, processors, and food marketers, who are considering opportunities in Southern Africa. The session will focus on Namibia, Botswana, Zambia, Zimbabwe, and Mozambique, and the regional trade framework and logistics networks that connect them.The presentation will look at each market's retail and consumer landscape, the Southern African Development Community's role in regional trade, and the port and distribution networks exporters can use to reach these markets. Attendees will complete the series with a full regional view of the continent's opportunities.Detailed Webinar Overview:1. Welcome & Objectives Closing the three-part Africa series Why Namibia, Botswana, Zambia, Zimbabwe, and Mozambique are grouped in this session2. Botswana and Namibia: Market Snapshot Stable, mining-driven economies with smaller but relatively affluent consumer bases Established modern retail chains and growing demand for imported goods3. Zambia and Zimbabwe: Market Snapshot Agriculture and mining-driven economies with expanding urban middle classes Retail expansion in Lusaka and Harare creating new import demand4. Mozambique: Market Snapshot Coastal economy with a growing role in regional trade and logistics Emerging retail sector alongside strong foodservice demand in Maputo5. The Southern African Development Community Regional trade framework connecting these five markets Tariff and documentation considerations for U.S. exporters6. Logistics and Distribution Namibia's Walvis Bay and Mozambique's Beira and Maputo as port gateways into the region Regional distribution networks serving landlocked markets7. Market Entry Considerations Identifying distributors in each market Import requirements and documentation8. Q&AInteractive discussion with participantsParticipants will be able to: Describe the consumer and retail landscape across Namibia, Botswana, Zambia, Zimbabwe, and Mozambique Explain how the Southern African Development Community affects trade across these markets Identify port and logistics gateways for reaching landlocked Southern African markets Evaluate market entry considerations for each of the five markets Connect insights to the Africa Dried Fruit & Nut Inbound Mission (Dec 6-12, 2026)

Riverside

Dec 12, 2026 Africa Dried Fruit & Nut Inbound Mission to Oregon and California The Western U.S. Agricultural Trade Association (WUSATA®) and the 15 Western Region Departments of Agriculture announce participation and registration in the following activity, which is brought to you by the USDA's Foreign Agricultural Service:Africa Dried Fruit and Nut Inbound MissionDecember 6-12, 2026Portland, OregonSacramento & Fresno, CaliforniaThis Inbound Trade Mission will bring dried fruit and nut buyers from Morocco and Egypt to Oregon and California. Morocco is a leading African market for nuts, importing over $200 million in U.S. nuts in 2025. Egypt is one of the top five African markets for dried fruit and nuts. Together, these buyers represent a strong opportunity for Western U.S. businesses.Participating companies will have the opportunity to take part in direct B2B meetings and/or showcase their facilities to qualified buyers from Egypt and Morocco.For California companies, this activity will be conducted in conjunction with the Korea Dried Fruit and Nut Inbound meeting. Please sign up for both activities.Buyers will participate in 1-on-1 meeting sessions with participating suppliers in both states, as well as facility tours as time permits. Please reach out to your respective project manager if you are interested in hosting the delegation for a facility tour.Benefits of Participation:Connect with pre-qualified importers and buyers representing Africa.Evaluate how your product fits into the marketplace and assess the competitive landscape by engaging directly with retail and wholesale buyers.Gather current market intelligence, consumer preference, and trend information directly from qualified buyers.Itinerary:12/6/2026: Buyers Arrive Oregon12/7/2026: Day 1 Meetings & Facility Visits in Oregon12/8/2026: Day 2 Oregon Facility Visits / Fly to CA12/9/2026: Meetings / Site Visits Sacramento12/10/2026: Almond Conference Attendance12/11/2026: Meetings / Site Visits FresnoParticipation Fee: $50 in Oregon, $75 in California

Oregon and California

Dec 12, 2026 Korea Dried Fruit & Nut Inbound to NM & CA The Western U.S. Agricultural Trade Association (WUSATA®) and the 15 Western Region Departments of Agriculture announce participation and registration in the following activity, which is brought to you by the USDA's Foreign Agricultural Service: Korea Dried Fruit and Nut Inbound to New Mexico & CaliforniaDecember 6-12, 2026Las Cruces, New Mexico Sacramento & Fresno, CaliforniaParticipating companies will have the opportunity to have site visits or direct B2B meetings with qualified buyers or show off your facility.For California companies, this activity will be conducted in conjunction with the Africa Dried Fruit and Nut Inbound meeting, please sign up for both activities. Buyers will be participating in site visits in both states, and 1 on 1 meeting sessions with participating suppliers in California. Please reach out to your respective project manager if interested.Benefits of Participation: Connect Directly with 5+ buyers from Korea through targeted 1 on 1 business meetings and site visits.Build relationships with new customers and strengthen existing customer relationships, assess market opportunities for your products, and gain valuable insights from qualified buyers actively seeking Western U.S. product.Itinerary: 12/6/2026: Buyers Arrive New Mexico12/7/2026: Day 1 New Mexico12/8/2026: Day 2 New Mexico / Fly to CA12/9/2026: Meetings / Site Visits Sacramento12/10/2026: Almond Conference attendance12/11/2026: Meetings / Site Visits FresnoParticipation Fee: $75Passes Available: 15 Passes: 12/9/2026: Meetings / Site Visits Sacramento15 Passes: 12/11/2026: Meetings / Site Visits Fresno

New Mexico, California

Dec 16, 2026 Craft & Specialty Beverages: Building Your Export Pipeline Presented by Bryant Christie Inc.,This seminar is designed for Western U.S. craft and specialty beverage producers who are building or expanding an export pipeline. The session will cover market entry strategies and buyer expectations across key international destinations.The presentation will provide practical guidance on assessing export readiness, identifying the right markets and buyers, and building the relationships needed to sustain export activity over time. Attendees will leave with a framework for turning individual export opportunities into an ongoing pipeline.Detailed Webinar Overview:1. Welcome & Objectives Session goals: building a sustainable export pipeline for craft and specialty beverages Why export readiness matters before pursuing international buyers2. Global Demand for Craft and Specialty Beverages Categories and destinations showing strongest growth How U.S. craft producers are positioned internationally3. Key Export Destinations and Buyer Expectations What international buyers look for in craft and specialty beverage suppliers Regulatory and labeling considerations by destination4. Market Entry Strategies Choosing the right entry point: distributors, importers, and direct relationships Using trade missions and pavilions to build buyer connections5. Building a Sustainable Export Pipeline Moving from a single order to repeat business Managing logistics, timelines, and buyer relationships over time6. Q&AInteractive discussion with participantsParticipants will be able to: Assess export readiness for craft and specialty beverage products Identify key export destinations and buyer expectations Compare market entry strategies for craft and specialty beverages Apply a framework for building a sustainable export pipeline Prepare for the WUSATA Pavilion at the Taipei Wine and Spirits Festival (Nov 12-18, 2027)

Riverside

Events Nov 18, 2026 Africa Series Part 3: Southern Africa Dec 12, 2026 Africa Dried Fruit & Nut Inbound Mission to Oregon and California Dec 12, 2026 Korea Dried Fruit & Nut Inbound to NM & CA Dec 16, 2026 Craft & Specialty Beverages: Building Your Export Pipeline

All Events

Participant Success

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WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

Our Participants

Global Connect