Taiwan Consumer Oriented Outbound Mission to Taipei & Kaohsiung

2025 Taiwan Outbound Trade Mission to Taipei & Kaohsiung

Taiwan is a great market for high quality food and beverage products. In 2024, the region imported over $2 billion in consumer-oriented food and agricultural products. Taiwan relies on imports of food products, making it a land full of opportunities for U.S. food and agricultural suppliers.

This outbound trade mission will visit Taipei, the largest city in Taiwan to engage in business-to-business meetings with potential importers, processors, and distributors, fostering direct relationships and understanding market needs. The trade mission will also stop in Kaohsuing, Taiwan’s second-largest city located at the south end of the island. This stop will include a product showcase and the opportunity to learn more about this region of Taiwan.

This is a great opportunity for both new to market companies, and those wanting to expand their reach. Don’t miss this excellent opportunity to connect with new buyers in Taiwan!

Benefits of Participation:

• Benefits from participating in the activity:

• Meet one-on-one with buyers seeking U.S. products

• Learn about importer needs and consumer preferences

• Participate in market briefings, facility tours, and retail tours

• Timed to coincide with a WUSATA restaurant promotion

Companies will be provided:

• Custom one-on-one meetings with prequalified buyers
• Interpreters

• Market briefings by USDA/FAS and market tours

• Hotel and ground transportation will be arranged and paid by WUSATA for one company representative*

Companies will provide their own:

• International airfare

• Meals and incidentals

• Arrangements for product samples.

*LIMIT: One representative per company – additional company delegates may participate at their own expense.

Tentative Itinerary:

• November 16 - WUSATA companies arrive in Taipei, Taiwan

• November 17 – ATO market briefing, watch chef competition, market tours

• November 18 – One-on-one meetings and networking reception

• November 19 – Travel to Kaohsiung, facility visits

• November 20 – Product showcase & business meetings

• November 21 – Facility tours, travel back to Taipei

• November 22 – Depart Taipei, Taiwan

Suitable Products:

Food and beverage products for retail and food service markets in Taiwan. This is an especially good opportunity to introduce new products to the market.

Product Description: Suitable products include, but are not limited to: Snack foods, Frozen prepared meals, Meat, Seafood, Cheese, Fresh produce, Frozen fruits & vegetables, Baking mixes, Food Preparations, Nuts, Confections (not-too sweet), Sauces, Spices/seasonings, non-alcoholic beverages, Wine, Craft beer & cider, Spirits, Healthy foods, Specialty foods, and other Consumer Oriented Items.

Registration Details:

Registration Opens: Tuesday, June 17

Deadline: August 31, 2025

Participation Fee: $300

Passes Available:10