Southern California FundMatch Workshop & Roadshow

Combine strategy and funding to maximize your export success!

August 26–28, 2025 | Los Angeles • San Diego • Riverside

The Western U.S. Agricultural Trade Association (WUSATA) is bringing its popular FundMatch Roadshow back to Southern California! Learn how to unlock 50% cost reimbursement (up to $300,000/year) for your international marketing efforts including trade shows, packaging, digital advertising, and more. Work directly with export consultants and WUSATA specialists to build a tailored strategy that combines expert insight with FundMatch resources to elevate your global reach and accelerate business growth. Presented by WUSATA, in partnership with the California Department of Food and Agriculture (CDFA)

Locations & Dates - Specific dates and venues for each city will be announced soon.

FundMatch Deep Dive & Personalized Meeting

Led by Senior Engagement Executive Hayden Romig, this session includes:

• A personalized discussion of your marketing plans, product information, and international marketing strategies.
• A detailed walkthrough of the FundMatch Program, covering:
  • Eligibility and enrollment
  • Application process
  • Claims, documentation, and reimbursement timelines
  • Examples of eligible international marketing activities companies leverage for growth

Export Consultant Presentation & Expert Consultations

• Limited one-on-one consultations with export specialists
• Guidance on navigating trade barriers and tariffs
• Support with budgeting, documentation, and market entry tactics

And other industry partner presentations & meetings to come! Stay tuned.

Registration

$25 per person (Lunch Included) Seats are limited – Reserve early! 

Don’t have a WUSATA account? Sign up here to register or Contact Hayden for the quick basic signup!