California FundMatch Seminars

March 24–26, 2026 | Oakland • Fresno • San Diego
9:30 AM - 12 PM

The Western U.S. Agricultural Trade Association (WUSATA) is bringing its popular FundMatch Roadshow back to California! Join us to learn how to unlock 50% cost reimbursement (up to $300,000 per year) for your international marketing efforts & including trade shows, packaging, digital advertising, and more.

Presented by WUSATA, in partnership with the California Department of Food and Agriculture (CDFA).

Led by Senior Engagement Executive Hayden Romig, this session includes:

• A personalized discussion of your marketing plans, product details, and international growth strategy
• A step-by-step overview of the FundMatch Program, including:
  • Eligibility and enrollment
  • Application process
  • Claims, documentation, and reimbursement timelines
  • Examples of eligible international marketing activities companies use to expand globally
• Additional industry partner presentations and meetings to be announced & stay tuned!

Roadshow Dates & Locations

• March 24 – Oakland (Kissel Hotel; 2455 Broadway)
• March 25 – Fresno (Courtyard Fresno Clovis; 1450 Shaw Ave.)
• March 26 – San Diego/Escondido (SD Farm Bureau; 420 S. Broadway Ste. 200 Escondido, California)

Don’t have a WUSATA account? Sign up here to register Select Attending Webinar/Seminar for the Quick Basic Sign-Up! Walk-In's Welcomed!