Western U.S.
Agricultural Trade Association Increasing International Growth of Western Agribusinesses by providing
Financial Support, Export Readiness, and Business Development Services.

Western U.S.
Agricultural Trade
Association

Important 2025 FundMatch Program Policy Update Effective January 31, 2025, Airbnb accommodations will not be eligible for FundMatch reimbursement. Bookings made prior to this date will be honored.

2025 FundMatch Applications Are Now Open! Receive 50% reimbursement for international marketing expenses: Current participants apply through your My WUSATA account!

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

Meet Foreign Buyers
with Global Connect Participate in international trade events and explore new markets

Important 2025 FundMatch Program Policy Update Effective January 31, 2025, Airbnb accommodations will not be eligible for FundMatch reimbursement. Bookings made prior to this date will be honored.

2025 FundMatch Applications Are Now Open! Receive 50% reimbursement for international marketing expenses: Current participants apply through your My WUSATA account!

Make the World Your Customer WUSATA is a nonprofit trade association funded through the Market Access Program.

Country Market
Intelligence Reports Read about monthly market changes in China, Korea, Japan, the ASEAN region, and Latin America.

Meet Foreign Buyers
with Global Connect Participate in international trade events and explore new markets

About

WUSATA is a nonprofit organization that works closely with the western state Departments of Agriculture to provide exporting resources to food and agriculture companies. Our programs help companies Learn, Connect, and Compete in international marketplaces.

Export Readiness

If you're just getting started, no worries! Our Export Readiness program is a collection of resources for new-to-export or new-to-market companies including market intelligence reports and webinars.

Global Connect

Looking to meet with international buyers? Global Connect is our event-based program where we introduce participants to pre-qualified buyers at trade shows, missions, and through trade leads.

FundMatch

Double your international marketing budget with our FundMatch program! The FundMatch program helps companies expand their reach through 50% reimbursement of eligible international marketing initiatives.

Events

All Events

Aug 28, 2025 Southern California FundMatch Workshop & Roadshow Combine strategy and funding to maximize your export success!August 26–28, 2025 | Los Angeles • San Diego • RiversideThe Western U.S. Agricultural Trade Association (WUSATA) is bringing its popular FundMatch Roadshow back to Southern California! Learn how to unlock 50% cost reimbursement (up to $300,000/year) for your international marketing efforts including trade shows, packaging, digital advertising, and more. Work directly with export consultants and WUSATA specialists to build a tailored strategy that combines expert insight with FundMatch resources to elevate your global reach and accelerate business growth. Presented by WUSATA, in partnership with the California Department of Food and Agriculture (CDFA)Locations & Dates - Specific dates and venues for each city will be announced soon.FundMatch Deep Dive & Personalized MeetingLed by Senior Engagement Executive Hayden Romig, this session includes:A personalized discussion of your marketing plans, product information, and international marketing strategies.A detailed walkthrough of the FundMatch Program, covering:Eligibility and enrollmentApplication processClaims, documentation, and reimbursement timelinesExamples of eligible international marketing activities companies leverage for growth Export Consultant Presentation & Expert ConsultationsLimited one-on-one consultations with export specialistsGuidance on navigating trade barriers and tariffsSupport with budgeting, documentation, and market entry tacticsAnd other industry partner presentations & meetings to come! Stay tuned.Registration$25 per person (Lunch Included) Seats are limited – Reserve early! Don’t have a WUSATA account? Sign up here to register or Contact Hayden for the quick basic signup!

Southern California

Aug 27, 2025 FundMatch Tutorial Webinar - International - Social Media Campaigns and Websites Are you targeting a foreign country through social media campaigns or country focused websites ?If you answered yes to the above question, we highly recommend you join the webinar! The FundMatch Claim Tutorial webinar will go over the eligible expenses and walk you through the required claim documentation requirements.Getting your 50% reimbursement can be easy and this is a great place to start!

Teams

Aug 29, 2025 Playwright 54020 Event Test

Test

Aug 29, 2025 Playwright Event 2025 76620 Test

Test

Events Aug 28, 2025 Southern California FundMatch Workshop & Roadshow Aug 27, 2025 FundMatch Tutorial Webinar - International - Social Media Campaigns and Websites Aug 29, 2025 Playwright 54020 Event Aug 29, 2025 Playwright Event 2025 76620

All Events

Participant Success

View All

Over the past year, Pacific Seafood has participated in more than five trade missions and hosted several groups for tours of its facilities. These opportunities have been invaluable in showcasing its operations and forging new business connections.

FundMatch

Global Connect

WUSATA brings buyers straight to us. Even if the buyer you’re talking to isn’t necessarily looking at beverages, they might be able to connect you with the person who is. That’s what I love about WUSATA.

Global Connect

Without WUSATA's Branded program we wouldn't have been unable to afford international travel and participation in key trade shows that have contributed to their expansion into new markets and the subsequent increase in sales.

FundMatch

Our Participants

FundMatch

Global Connect